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Project Overview
Built around action and impact, the virtual event brings together insights on everything from revenue cadences to modern revenue models. The name “Charge” is pulled from one of Clari’s own core values — representing the bold momentum needed to achieve remarkable results.
But for a concept this powerful, we needed a brand identity to match.
Goals
Create a dynamic event identity that’s bold, future-proof, and distinct — yet still rooted in Clari’s core brand.
Establish a recognizable visual system that can evolve over time and across event themes.
Avoid the typical “sales bro” aesthetic, instead leaning into credibility, momentum, and empowerment.
Build a flexible design system that works across virtual platforms, social media, email, and internal comms.
Process
To build the Charge brand, I explored the space between authority and motion — developing moodboards that captured themes like speed, energy, and elevated clarity.
Solution Highlights
The event logo: confident, clean, and kinetic, with custom angular forms that visually “charge forward.”
The typography and colors were created similarly to make the identity bolder, more striking.
The key art shapes borrow from Clari’s visual system but are transformed into dynamic movement-driven forms that can flex across formats.
Finally, these marketing creatives completed the project.
Impact
Clari Charge was attended by over 400 people and directly led to multiple demo requests. This virtual event later became Clari's default branding for on-site events at Dreamforce and AWS re:invent.
