Role
Duration
Tools
Team
Project Overview
As more software companies explore this path to revenue, we saw a need to offer a clear, actionable guide to help teams understand the opportunity and how to navigate it.
This wasn’t just a digital resource — it was designed to work equally well as a high-impact physical asset that could drive conversations at events and on LinkedIn.
Goals
The aim was to create an educational, evergreen piece of content that could:
Position Clazar as a thought leader in the Cloud Marketplace space
Support demand generation by driving downloads through the website
Be used by SDRs and Sales as a valuable conversation starter
Stand out at industry events as a high-quality physical collateral
Solution Highlights
The Ebook was designed in a bold, engaging layout that balanced readability with visual flair. This was marketed and distributed with a campaign that included:
A polished landing page to host the download
Branded LinkedIn lead gen ads to drive traffic
A striking printed version that became a booth favorite at events
Impact
500+ printed copies distributed at Catalyst, AWS Re:Invent, Google Next, and more
300+ downloads from the website
Actively used by the SDR team to convert and educate leads
Earned organic praise on LinkedIn from industry peers — including teams at AWS, Azure and GCP
