Role
Duration
Tools
Team
Project Overview
The goal was to bring clarity, enterprise-readiness, and authority to every page — making it easier for Sales, Revenue, and Finance leaders to understand exactly how Clazar helps them drive revenue through cloud marketplaces.
The Challenge
While Clazar’s product and positioning had evolved, the previous website hadn’t kept up. It lacked the structure, depth, and visual strength to appeal to enterprise decision-makers — especially those in complex sales or co-selling environments.
Goals
We needed a website that would:
Reflect Clazar’s new brand identity — modern, confident, and built for enterprise
Clearly communicate how Clazar supports selling and co-selling via cloud marketplaces
Cater to our key personas: Revenue, Finance, and Sales leaders
Improve navigation and content structure to help users find what they need, fast
Increase conversion — from first visit to signed customer
Process and Exploration
To bring the new brand identity to life online, I translated it into a modular design system that could scale across all digital touchpoints. The goal was to create a look that felt confident, enterprise-ready, and distinctly Clazar — while still being warm and easy to navigate.
Color Palette
The Color Palette is a rich mix of deep navy and energetic orange, expanded into tints and shades to add flexibility. Supporting colors for text and gradients help ensure strong hierarchy and keep visuals dynamic rather than monotonous.
Typography
Typography that has clean, highly legible typefaces with a versatile range of weights, allowing for clear type hierarchy and emphasis across use cases.
Icons
We adopted Material Design icons from Google for their universal clarity and minimal design, which complement our visual language perfectly.
Photography
The stock photography for the website is curated to reflect real-world collaboration and modern B2B teams, avoiding overly staged or generic corporate imagery.
Product UI for Marketing
For showcasing the product in a simple, easy-to-understand manner, we used modified UI snippets throughout to anchor our storytelling in the actual platform experience.
Concept Illustrations
Solution
The final website reflects a confident, enterprise-ready Clazar — with focused messaging, persona-led navigation, and design that brings the product and value to life.
Impact
The redesign didn’t just elevate how Clazar looked — it directly contributed to growth across the board:
3x
Increase in enterprise deals
95%
Increase in svg session duration
3.5%
Increase in conversion rate
The site now works harder — helping visitors understand, trust, and choose Clazar over the competition.
